SilvaSide Biltong
MARCH - PRESENT
Silvaside Biltong is a family run Australian brand dedicated to crafting premium, air dried beef snacks using time honoured traditional methods. They focus heavily on patience, authentic spices, and honest ingredients to deliver a genuinely premium snacking experience.
BRIEF
After successfully testing their products and building a loyal following at local markets, Silvaside Biltong was ready to make their official transition into commercial retail. We partnered with them to provide end to end social media management as they launched their very first physical pop up shop. The goal was to take their existing market momentum and scale it into a permanent digital strategy that drove consistent foot traffic to their new retail counter.
We do not like to pick favourites, but watching this business scale has been truly special for our team. Silvaside Biltong has grown from that single market transition into a thriving retail footprint with five pop up stores across Melbourne. We have had the pleasure of capturing their journey from that initial retail launch all the way through to their latest opening of their recent Highpoint store.
Social Media Management: Full end to end strategy, daily publishing, and community engagement built to scale the brand.
Content Creation: High quality photography and videography designed to showcase their products and tell their family heritage story across their feeds.
Event Coverage: Dedicated on site photo and video capture covering both their initial retail debut at the Glen Shopping Centre and their recent Highpoint Shopping Centre store.
RESULTS
Driven entirely through organic content with zero ad spend, we generated over 400,000 views and 8,500 engagements to build massive digital buzz. This community focused approach fueled a 116.27% audience growth that directly supported their retail scaling across Melbourne.
Are you next?
Your business isn't one-size-fits-all, and your investment shouldn't be either. Just like our bespoke strategies, our pricing is tailored to reflect your specific industry, the competitive landscape, and your unique growth goals. Whether you need a full-scale digital takeover or a targeted lead-generation engine, we build a package that fits your needs perfectly.